Writing essay is not the same as writing books, magazine articles, or school papers. essay writing is more hard-hitting, creative, unique, and straight to the point. Our society today is saturated with advertising and marketing essay and slogans.
Here are some essay writing tips:
Set yourself apart. Find your own voice. Differentiate yourself from the masses.
Understand your target market. Whether you are writing to a mother who is buying dishwashing soap, a business professional interested in a new fax machine, or a new employee trying to learn the job, you will create more effective essay if you write with the reader in mind. Who are they? What are they like? What do they love? What interests them?
Educate yourself. Take a course, read books on my essays writing. I can’t stress enough the need to become a master in the art of essay writing–it’s a skill you can learn.
Be flexible. Don’t restrict yourself to writing only one form of essay. If a company wants a brochure written, do it. If they want a business letter written, do it. You broaden your base of experience and make more essay writing contacts.
Create a library of essay. Make sure you save your work and gather it into a portfolio. There is no better way to get hired than to show prospective clients and employers actual examples of your work.
I highly recommend reading some outstanding books that give tips on essay writing and understanding the essay writing industry:
The essaywriter’s Handbook: A Step-by-Step Guide to Writing essay That Sells. This is a book for everyone who writes or approves essay–essay writing experts, account executives, creative directors, freelance writers, advertising managers… even entrepreneurs and brand managers. It reveals dozens of essay writing techniques that can help you write ads, commercials, and direct mail that get more attention, and sell more products.
Teach Yourself essay writing. This guide reveals some of advertising’s greatest creative secrets. From planning to implementation, it guides readers step-by-step through essay writing skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.